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    <title>Onlineify blog</title>
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    <description>Plain-English guides for business owners on websites, search, speed and owning your own site.</description>
    <language>en-gb</language>
    <lastBuildDate>Thu, 08 Oct 2026 09:00:00 GMT</lastBuildDate>
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      <title>Funeral director website: what families look for, and what to avoid</title>
      <link>https://www.onlineify.co.uk/blog/funeral-director-website/</link>
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      <pubDate>Thu, 08 Oct 2026 09:00:00 GMT</pubDate>
      <category>Industries</category>
      <description>What a funeral director website needs: a 24-hour number, clear prices, direct cremation, funeral notices and calm design families can read on a phone.</description>
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      <title>Publishing your funeral price list online: what the CMA order requires</title>
      <link>https://www.onlineify.co.uk/blog/funeral-price-list-online/</link>
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      <pubDate>Thu, 08 Oct 2026 09:00:00 GMT</pubDate>
      <category>Industries</category>
      <description>How funeral directors must publish the Standardised Price List under the CMA funeral order: online one click from the homepage, in branch, and kept up to date.</description>
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      <title>Care home website: what families look for, and what the CQC requires</title>
      <link>https://www.onlineify.co.uk/blog/care-home-website/</link>
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      <pubDate>Thu, 08 Oct 2026 09:00:00 GMT</pubDate>
      <category>Industries</category>
      <description>What a care home website should include: fees, rooms, visiting and your CQC rating on the homepage, in calm, legible design older readers and relatives can use.</description>
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      <title>Aesthetic clinic website design: what clinics get wrong, and what works</title>
      <link>https://www.onlineify.co.uk/blog/aesthetic-clinic-website/</link>
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      <pubDate>Thu, 08 Oct 2026 09:00:00 GMT</pubDate>
      <category>Industries</category>
      <description>Aesthetic clinic website design for injectables, skin and laser clinics: what clinics get wrong online, the look that suits aesthetics, and staying within the rules.</description>
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    <item>
      <title>Can you advertise Botox? The rules for clinic websites and social media</title>
      <link>https://www.onlineify.co.uk/blog/can-you-advertise-botox/</link>
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      <pubDate>Thu, 08 Oct 2026 09:00:00 GMT</pubDate>
      <category>Industries</category>
      <description>Can you advertise Botox on social media or your website? What UK clinics can say about botulinum toxin, offers, before-and-after photos, age rules and licensing.</description>
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      <title>Does a restaurant need a website? What yours should include, and why</title>
      <link>https://www.onlineify.co.uk/blog/restaurant-website/</link>
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      <pubDate>Mon, 05 Oct 2026 09:00:00 GMT</pubDate>
      <category>Industries</category>
      <description>What a restaurant website should include and why a restaurant or café needs one: menus as text, matching hours, allergens, direct bookings and speed on a phone.</description>
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    <item>
      <title>Website for plumbers, electricians and builders: what it has to do</title>
      <link>https://www.onlineify.co.uk/blog/website-for-tradespeople/</link>
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      <pubDate>Mon, 05 Oct 2026 09:00:00 GMT</pubDate>
      <category>Industries</category>
      <description>Why plumbers, electricians and builders need a website of their own, the problems that lose trades jobs online, and what a website for tradespeople must do.</description>
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      <title>Does your salon need its own website? A guide for hair and beauty salons</title>
      <link>https://www.onlineify.co.uk/blog/salon-website/</link>
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      <pubDate>Mon, 05 Oct 2026 09:00:00 GMT</pubDate>
      <category>Industries</category>
      <description>Why a hair or beauty salon needs its own salon website, not just a booking app or Instagram: treatment pages, a price list, direct booking and fewer empty chairs.</description>
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      <title>Clothing brand website: a Shopify theme, or a storefront of your own?</title>
      <link>https://www.onlineify.co.uk/blog/clothing-brand-website/</link>
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      <pubDate>Mon, 05 Oct 2026 09:00:00 GMT</pubDate>
      <category>Industries</category>
      <description>Clothing brand website design for independent shops: Shopify vs a custom website, the real cost of a theme and apps, and what loses online clothing sales.</description>
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      <title>How to get your business recommended by ChatGPT and other AI assistants</title>
      <link>https://www.onlineify.co.uk/blog/get-recommended-by-chatgpt/</link>
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      <pubDate>Fri, 02 Oct 2026 09:00:00 GMT</pubDate>
      <category>SEO</category>
      <description>AI SEO without the hype: make sure AI crawlers can read your site, get indexed where assistants search, and give ChatGPT, Claude and Perplexity facts to repeat.</description>
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      <title>How to move your website without losing your Google rankings</title>
      <link>https://www.onlineify.co.uk/blog/move-website-without-losing-seo/</link>
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      <pubDate>Fri, 02 Oct 2026 09:00:00 GMT</pubDate>
      <category>How to</category>
      <description>A website migration checklist for a redesign, a new host or a new domain: list every page, redirect each one properly, and run the launch-day checks that keep rankings.</description>
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    <item>
      <title>Product page SEO: a checklist for online shops that rank and sell</title>
      <link>https://www.onlineify.co.uk/blog/product-page-seo-checklist/</link>
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      <pubDate>Fri, 02 Oct 2026 09:00:00 GMT</pubDate>
      <category>SEO</category>
      <description>Eleven ecommerce SEO fixes for product and category pages: your own descriptions, one address per product, fast photos, Product schema and filters kept in check.</description>
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    <item>
      <title>The free website audit tools worth using, and what each one misses</title>
      <link>https://www.onlineify.co.uk/blog/free-website-audit-tools/</link>
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      <pubDate>Mon, 28 Sep 2026 09:00:00 GMT</pubDate>
      <category>SEO</category>
      <description>Seven free tools that check a website: what each is good at, where its free plan stops, and which to use for which job. Limits checked September 2026.</description>
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      <title>How to audit your own website in an hour</title>
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      <pubDate>Mon, 28 Sep 2026 09:00:00 GMT</pubDate>
      <category>How to</category>
      <description>A nine-step website audit you can do yourself with free tools: indexing, speed, broken links, titles, phones, security, copy and AI crawlers.</description>
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      <title>The plain SEO checklist for small businesses</title>
      <link>https://www.onlineify.co.uk/blog/small-business-seo-checklist/</link>
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      <pubDate>Sat, 04 Jul 2026 09:00:00 GMT</pubDate>
      <category>SEO</category>
      <description>Fifteen checks that move local rankings, in the order they matter. No tools to buy, no jargon, each one done in under an hour.</description>
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      <title>Who actually owns your website? Five accounts to check today</title>
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      <pubDate>Sat, 04 Jul 2026 09:00:00 GMT</pubDate>
      <category>Ownership</category>
      <description>Domain, hosting, code, CMS, Google. If any of the five sit in your web company’s name, you are renting. How to check each one and what to do about it.</description>
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      <title>Fast pages win local search, and most small business sites are slow</title>
      <link>https://www.onlineify.co.uk/blog/page-speed-local-search/</link>
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      <pubDate>Sat, 04 Jul 2026 09:00:00 GMT</pubDate>
      <category>Performance</category>
      <description>Why speed decides rankings and enquiries for local businesses, how to measure yours in two minutes, and the fixes ranked by effort.</description>
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      <title>Set up your Google Business Profile properly in an hour</title>
      <link>https://www.onlineify.co.uk/blog/google-business-profile-setup/</link>
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      <pubDate>Sat, 04 Jul 2026 09:00:00 GMT</pubDate>
      <category>How to</category>
      <description>The profile that decides whether you appear on the map. Categories, services, photos, reviews and the mistakes that quietly hide you.</description>
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