Blog
Working notes.
What we know about SEO, speed and owning your own website, written down so you can do it yourself. Or skip the homework and buy the build.
Funeral director website: what families look for, and what to avoid
What a funeral director website needs: a 24-hour number, clear prices, direct cremation, funeral notices and calm design families can read on a phone.
Read itPublishing your funeral price list online: what the CMA order requires
How funeral directors must publish the Standardised Price List under the CMA funeral order: online one click from the homepage, in branch, and kept up to date.
Read itCare home website: what families look for, and what the CQC requires
What a care home website should include: fees, rooms, visiting and your CQC rating on the homepage, in calm, legible design older readers and relatives can use.
Read itAesthetic clinic website design: what clinics get wrong, and what works
Aesthetic clinic website design for injectables, skin and laser clinics: what clinics get wrong online, the look that suits aesthetics, and staying within the rules.
Read itCan you advertise Botox? The rules for clinic websites and social media
Can you advertise Botox on social media or your website? What UK clinics can say about botulinum toxin, offers, before-and-after photos, age rules and licensing.
Read itDoes a restaurant need a website? What yours should include, and why
What a restaurant website should include and why a restaurant or café needs one: menus as text, matching hours, allergens, direct bookings and speed on a phone.
Read itWebsite for plumbers, electricians and builders: what it has to do
Why plumbers, electricians and builders need a website of their own, the problems that lose trades jobs online, and what a website for tradespeople must do.
Read itDoes your salon need its own website? A guide for hair and beauty salons
Why a hair or beauty salon needs its own salon website, not just a booking app or Instagram: treatment pages, a price list, direct booking and fewer empty chairs.
Read itClothing brand website: a Shopify theme, or a storefront of your own?
Clothing brand website design for independent shops: Shopify vs a custom website, the real cost of a theme and apps, and what loses online clothing sales.
Read itHow to get your business recommended by ChatGPT and other AI assistants
AI SEO without the hype: make sure AI crawlers can read your site, get indexed where assistants search, and give ChatGPT, Claude and Perplexity facts to repeat.
Read itHow to move your website without losing your Google rankings
A website migration checklist for a redesign, a new host or a new domain: list every page, redirect each one properly, and run the launch-day checks that keep rankings.
Read itProduct page SEO: a checklist for online shops that rank and sell
Eleven ecommerce SEO fixes for product and category pages: your own descriptions, one address per product, fast photos, Product schema and filters kept in check.
Read itThe free website audit tools worth using, and what each one misses
Seven free tools that check a website: what each is good at, where its free plan stops, and which to use for which job. Limits checked September 2026.
Read itHow to audit your own website in an hour
A nine-step website audit you can do yourself with free tools: indexing, speed, broken links, titles, phones, security, copy and AI crawlers.
Read itThe plain SEO checklist for small businesses
Fifteen checks that move local rankings, in the order they matter. No tools to buy, no jargon, each one done in under an hour.
Read itWho actually owns your website? Five accounts to check today
Domain, hosting, code, CMS, Google. If any of the five sit in your web company’s name, you are renting. How to check each one and what to do about it.
Read itFast pages win local search, and most small business sites are slow
Why speed decides rankings and enquiries for local businesses, how to measure yours in two minutes, and the fixes ranked by effort.
Read itSet up your Google Business Profile properly in an hour
The profile that decides whether you appear on the map. Categories, services, photos, reviews and the mistakes that quietly hide you.
Read itWant the health check without the reading? Run the free site audit, it takes thirty seconds.