Website design for tradesmen: One tap to call you, and proof you’re registered for the job.
Built for the people who fit boilers, fix leaks, rewire houses and build extensions. The number dials from the first screen, each registration sits beside the work it covers, and every finished job names the town it was in. You pay for the build once, and the domain, hosting and code are yours.
The Business build: £3,950 ex VAT, as a one-off fee.
Before they ring
Three trades, three different front pages
A plumber, an electrician and a builder get searched for in different moods, so their sites should not open the same way. Here is what each one leads with.
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Plumbing and heating
A boiler that won't fire on a cold morning, and someone with the heating off, searching on their phone.
Leads with
- A tap-to-call number on the first screen
- Whether you take call-outs, and when
- Your Gas Safe number, ready to check
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Electrical
A consumer unit change, an EV charger, a landlord who needs a safety report. Searched for by the job, then checked for proof.
Leads with
- A page for each job, named the way people search for it
- The competent person scheme you belong to
- The certificate that follows notifiable work
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Building
An extension or a loft conversion, weighed up over weeks of evenings before anybody rings.
Leads with
- Finished jobs, each with the town it was in
- Before-and-after photos of your own work
- How quotes and site visits work
Whichever trade leads, the site names every town you cover as text, and shows your name, address and email the way the law asks of any business website. More on the jobs a trade site has to do: what a trades website has to do.
Marks, numbers and certificates
Claim only the registrations you hold, and say who you are
Most of it comes down to showing the registrations you actually hold, beside the work they cover, in a way a customer can check for themselves. Every rule here links to the page it comes from, and is worded as that page reads at the time of writing.
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Gas work is for registered businesses only
In Great Britain, a business has to be on the Gas Safe Register to do gas work legally. Its engineers carry an ID card with a photo, a registration number and an expiry date, and customers are encouraged to ask to see it. Print the number, and they can check it before you knock.
Source: HSE, Gas Safe Register
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Show only the marks you are entitled to
The law bans showing a trust mark you aren't authorised to use. NAPIT limits its logo to your scope of certification, and NICEIC's marks come off your website if registration is suspended. So we put each mark beside the jobs it covers.
Sources: Trading Standards guidanceNICEIC scheme rulesNAPIT scheme rules
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Electrics: say which scheme certifies the work
In England, a new consumer unit is notifiable. An installer on a competent person scheme self-certifies it instead of going to building control, and the customer should get a certificate within 30 days of completion. Naming your scheme tells them what to expect.
Sources: gov.uk, building work in your homegov.uk, competent person schemes
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Your name, address and email, on the site
Every business website has to show the name of the business, the geographic address it works from and an email address. Where the business is on a public trade register, that register and its number go on too, as does a VAT number if it is VAT-registered.
On their list, or your own
A lead site can change hands, as Rated People did. Your own site stays where you put it.
Keep a listing while it pays its way. It just helps to know which parts of it you are renting.
Found through Checkatrade or a lead site
- Checkatrade’s Approved membership is £30 a month, and Growth, the plans that bring a steady stream of enquiries, starts from £59 a month. Fixed plans run for 12 months.
- Your profile, photos and reviews sit on their site, in their search results, beside the other firms that cover your postcode.
- Rated People’s own help page says it closed every membership before it became part of Checkatrade Group. Trades who want its leads now join Checkatrade, and the leads they had there can no longer be reached from their Rated People account.
From each platform’s own page, at the time of writing: Checkatrade pricingRated People help
Found on your firm’s own site
- The domain, hosting, code and editor are held in your name. If a platform changes hands, your site stays exactly where it is.
- Someone who lands on your site sees one firm: yours. The call and the quote request come straight to you.
- Nothing to pay us each month. The one running cost is your domain renewal, at cost.
The build we suggest for a trade firm
Business
£3,950 ex VAT, a one-off fee
Room for 10 pages: home, one for each service you want to be found for, the towns you cover, finished jobs and your registrations. Booking that syncs with your calendar, and enquiry forms that are routed and tracked, come with Business. Customers can book a site visit straight into your diary, and each quote request is tracked from the moment it lands. Live in two to four weeks.
Your Google Business Profile is set up as part of the build: it is the listing people see on the map when they search for a plumber or an electrician nearby.
A price calculator for a common job, or a link to the job management software you already run, comes as the advanced integration add-on, at the price printed in the configurator.
A sole trader with one service in one town, whose work arrives by phone, doesn’t need all of that. Lite covers it at £1,950 ex VAT: 5 pages and a contact form straight to your inbox, with the same profile setup and no calendar booking.
Price your firm’s buildQuestions from the trade
Do I still need a website if Checkatrade or MyBuilder sends me work?
If the listing pays its way, keep it. It is still a profile on someone else's platform, in their search results and on their terms. Your own site is where people check you out after hearing your name, and an enquiry made there comes to you alone.
Can I put the Gas Safe, NICEIC or NAPIT logo on my site?
Only if you are registered. Trading Standards guidance says the law bans showing a trust mark you are not authorised to use, and asks for particular care with the Gas Safe logo. At the time of writing, NAPIT's scheme rules limit its logo to your scope of certification, and NICEIC's say its marks come off your website if registration is suspended. The marks are content you edit yourself, so you can take one down yourself in the editor.
Should my Gas Safe registration number be on the website?
It is worth it. HSE says registered engineers carry an ID card with a photo, a registration number and an expiry date, and that customers are encouraged to ask for it before any gas work. With the number on the site and a link to the register, they can check you before you arrive.
Does an electrician's website need to mention Part P?
It helps the customer. In England, at the time of writing, notifiable work such as a new consumer unit is either notified to building control or self-certified by an installer on a competent person scheme, and the customer should then get a certificate within 30 days of completion. Naming your scheme tells them what to expect, and where to look you up.
Will the site get me into 'near me' searches?
The map results for a search like 'plumber near me' come from Google Business Profiles, and every build sets yours up. The site backs it with a page for each service and the towns you cover written out as text, so your profile and your site tell Google the same story.
If my registration lapses, what happens to the site?
The mark has to come off it. Trading Standards guidance says the business is responsible for invalid claims, websites included, and NAPIT makes the right to its logo conditional on keeping certification. Taking it down after launch is yours, which you can do yourself in the editor. At handover, each mark sits only beside the work it covers, as the scheme rules read at the time of writing. From launch day, what the site says about your registrations is yours to keep true.
Who owns the site, and what's left to pay?
You own it. The domain, hosting, code and editor are set up in your own accounts and we are added as a collaborator, so the site stays put whoever you work with next. After launch it's your domain renewal, at cost. Hosting and the editor run on free tiers in your own accounts, so nothing comes to us unless you choose a care plan.